TLDR Marketing · NEWS & TRENDS
MICROSOFT SAYS APPLE’S NEW APP STORE RULES ARE “A STEP IN THE WRONG DIRECTION’
Summary from the TLDR Marketing newsletter
Apple’s proposed Core Technology Fee for third-party app stores in the EU, which includes a €0.50 charge for each annual app install after 1 million downloads, has sparked criticism from Epic Games, Spotify, and Microsoft. Microsoft is concerned about Apple’s 17% commission and the new policy’s impact on its upcoming Xbox mobile store. It emphasizes the need for a more inclusive future in app distribution.