HOW TO OPTIMIZE YOUR PRODUCT FEED ON PINTEREST

Summary from the TLDR Marketing newsletter

Pinterest shares 4 tips on how to improve the performance of Pin listings and create a more responsive in-app presence. It recommends brands to include terms people use when searching for their products in their product listings. Using a mixture of broad and exact words and phrases will trigger more queries. Pinterest also advises tagging products into multiple levels of categorization as it’ll score more highly in relevant searches and shopping categories. However, brands should only list their products once in any given category.