AMAZON ROLLS OUT ADS ON PRIME VIDEO

Summary from the TLDR Marketing newsletter

Amazon has launched ads on Prime Video in the US, introducing an ad-supported tier alongside the subscription model. Prime members are automatically included in the ad tier and have the option to pay extra for an ad-free experience. Advertisers can select from three buying options, with prices ranging from $26 base CPM to commitments between $600,000 and $8 million for exclusive sponsorships.