THE 10 SYMPTOMS OF A BAD GROWTH TEAM

Summary from the TLDR Marketing newsletter

This post outlines the indicators of a poorly run Growth function. Chasing new users and revenue without considering churn or retention is like filling a bucket with a giant hole at the bottom. Fixating on ‘hacks’ leads to desperate product experiences rather than a sustainable and defensible growth engine. Focusing only on quantitative data and choosing not to speak with customers will cap your optimization opportunities. To cure these symptoms, leadership must commit to a long-term strategy and invest in understanding the company’s unique growth needs.