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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 8 stories
  3. Page 3: TLDR AITLDR AI · 13 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 12 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 12 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 12 stories
  7. Page 7: TLDR ProductTLDR Product · 15 stories
  8. Page 8: TLDR DesignTLDR Design · 11 stories
  9. Page 9: TLDR FoundersTLDR Founders · 11 stories
  10. Page 10: TLDR MarketingTLDR Marketing · 13 stories
  11. Page 11: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design, TLDR Marketing · 16 stories
  12. Page 12: SponsoredTLDR, TLDR AI, TLDR Web Dev · 3 stories
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Daily Edition · Page 10

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

GOOGLE MIGHT ALREADY BE REPLACING SOME AD SALES JOBS WITH AI

Google reportedly has plans to consolidate staff at its large customer sales unit that works with major advertisers. The division has over 30,000 employees and some positions are being reduced potentially due to new AI tools that automate some of their tasks. One of the ad tools that may be driving the replacement is PMax, which helps advertisers create content, find the best format combination, and make changes automatically based on ad performance.

arstechnica.com · 3 min

TLDR Marketing

INCREASE REVENUE WITH A SECOND CTA THAT ADDS MULTIPLE PRODUCTS TO THE CART

Instead of displaying a “buy more and save” offer and letting customers select the product quantity to reach it, try using a second “add to cart” CTA to encourage larger orders. The CTA should include the text of the offer and add the exact product quantity needed to qualify for it. Using this tactic can lead to a 13% increase in average revenue per user when compared to a page variant showing just the offer and a single CTA.

cxl.com · 2 min

TLDR Marketing

10 DO-IT-YOURSELF SEO TASKS

Many companies can and should do some SEO work in-house. Keyword research is not only used for optimizing pages to rank – it also helps you understand your customers’ wants and needs. Internal linking is critical to organic search visibility and is easily scalable with content widgets. Creating genuinely useful content helps with SEO and potentially has other marketing applications. This article contains ChatGPT prompts to make each of these tasks more efficient.

practicalecommerce.com · 6 min

TLDR Marketing

HERE’S WHAT WENT WRONG AND HOW I’D SAVE ALLBIRDS

Allbirds were once the “it” shoes. It expanded its product line too fast and scaled beyond its core customer base. Instead, it should’ve focused on its first shoe, which was a success and even deemed as “The World’s Most Comfortable Shoes” by Time Magazine. Allbirds only has 15% aided brand awareness in the US, which implies that it has a communication problem. Ways it could amplify its brand include making co-founder Tim Brown the face of the brand, collaborating with influencers to promote a lifestyle, and creating long-form education campaigns around key sustainability initiatives.

twitter.com · 3 min

TLDR Marketing

'ACTIVE LISTENING': THE CONTROVERSIAL NEW AD TARGETING TACTIC

CMG, a marketing company, raised concerns after claiming it could listen to customers through smartphones, smart speakers, and other devices for targeted advertising. Through Active Listening, it was able to capture keywords or targets and provide that information to businesses. CMG claims the practice is not illegal, but it may not be ethical and it is unclear how customers would perceive brands using that tactic. This article contains the original announcement from CMG.

cmswire.com · 6 min

TLDR IndexPage 10