'ACTIVE LISTENING': THE CONTROVERSIAL NEW AD TARGETING TACTIC

Summary from the TLDR Marketing newsletter

CMG, a marketing company, raised concerns after claiming it could listen to customers through smartphones, smart speakers, and other devices for targeted advertising. Through Active Listening, it was able to capture keywords or targets and provide that information to businesses. CMG claims the practice is not illegal, but it may not be ethical and it is unclear how customers would perceive brands using that tactic. This article contains the original announcement from CMG.