THE UPCOMING 2024 BLOODBATH IN SAAS

Summary from the TLDR Marketing newsletter

Misunderstanding the difference between acquisition and growth will cost you revenue in 2023 – but in 2024 it will cost you your business. The current AI boost to productivity will mostly bring competition but not more market size, which means generic messaging or lackluster products won’t be able to survive. Brands need to focus on growth holistically, which means thinking beyond acquisition metrics alone.