INCREASE REVENUE WITH A SECOND CTA THAT ADDS MULTIPLE PRODUCTS TO THE CART

Summary from the TLDR Marketing newsletter

Instead of displaying a “buy more and save” offer and letting customers select the product quantity to reach it, try using a second “add to cart” CTA to encourage larger orders. The CTA should include the text of the offer and add the exact product quantity needed to qualify for it. Using this tactic can lead to a 13% increase in average revenue per user when compared to a page variant showing just the offer and a single CTA.