GOOGLE MIGHT ALREADY BE REPLACING SOME AD SALES JOBS WITH AI

Summary from the TLDR Marketing newsletter

Google reportedly has plans to consolidate staff at its large customer sales unit that works with major advertisers. The division has over 30,000 employees and some positions are being reduced potentially due to new AI tools that automate some of their tasks. One of the ad tools that may be driving the replacement is PMax, which helps advertisers create content, find the best format combination, and make changes automatically based on ad performance.