The Daily Index — Thursday, December 21, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

2023 PROVED THAT EVERYTHING REALLY IS AN AD NETWORK

In 2023, the advertising landscape was characterized by the omnichannel nature of marketing. It was driven by the growth of retail media networks, the integration of connected TV and live sports streaming, and the expansion of digital out-of-home advertising. Marketers had an unprecedented array of inventory and channels to reach customers.

thecurrent.com · 4 min

TLDR Marketing

A YEAR ON YOUTUBE: TAKEAWAYS FROM GREAT ADS IN 2023

This YouTube blog post revisits the best ads of 2023 and explores what is next for brands in 2024. The highlights include Apple, Louis Vuitton, and Pepsi, who mixed long and short videos to engage and entertain customers. For 2024, the recommendations are to leverage creators, use Shorts for campaigns along with long-form videos, and leverage AI to find the right audience.

blog.youtube · 6 min

TLDR Marketing

WHAT’S WRONG WITH SLACK’S MESSAGING

Oftentimes, large companies seem to reduce their messaging to general promises of “growing revenue” or “future-proofing” rather than specific capabilities. This post compares Slack’s current messaging for sales teams to what it used in the past. The tool used to focus on capabilities, which helped users understand exactly how they would get value. Now, its messaging is arguably too outcome-driven.

linkedin.com · 1 min

TLDR Marketing

HOW TO APPROACH LIFECYCLE AND DEMAND GEN IN 2024

Lifecycle initiatives will go beyond email in 2024. Teams need to find unique ways to engage with users via in-app, events, community, outreach, and other efforts typically reserved for demand gen and sales. It’s also important to audit current onboarding experiences and identify gaps, needs, wins, and areas of opportunity for next year. Moreover, it won’t be enough to focus only on the top 1-2% of your most engaged audiences.

linkedin.com · 3 min

TLDR Marketing

AN SEO & CRO FRAMEWORK TO TURN ANY B2B RESOURCE PAGE INTO A REVENUE-MAKING MACHINE

Resource pages and templates are effective at driving leads for B2B companies – when done well. This post contains a framework for building these pages to rank in search and convert traffic to leads. It includes a list of 13 high-priority items, such as breadcrumbs, insights from the JTBD framework, and ICP testimonials.

linkedin.com · 2 min

TLDR Marketing

6 MARKETING BOOKS TO READ IN 2024

This list contains business books that offer insight into how marketing works. The list includes ‘Impossible to Ignore’ by Dr. Carmen Simon, ‘Running with Purpose’ by Jim Weber, and ‘Unreasonable Hospitality’ by Will Guidara.

martech.org · 7 min

TLDR Marketing

HOW TO WIN ON THE INTERNET

This post contains 22 pieces of wisdom for winning on the internet. Marry the niche, date the product. Be data-informed, not data-driven – in other words, act with a mix of art and science. Get on the internet to post content ideas, but get off the internet to get content ideas.

twitter.com · 2 min

TLDR Marketing

CLAIM, A SOCIAL NETWORK THAT LETS USERS EARN AND TRADE REWARDS WITH FRIENDS

Claim is both a rewards app and social network. The company has been focused on helping marketers and brands reach new customers in a way that doesn’t involve bombarding them with ads on Google, IG, or TikTok. It turned consumer rewards into a multiplayer game by allowing users to try new brands together while saving money.

techcrunch.com · 3 min

TLDR Marketing

3 WAYS PRODUCT MARKETING EVOLVED THIS YEAR

Positioning is tougher than it’s ever been. PMMs need to cut through the noise by focusing on showing impact via real-life examples instead of theory.

linkedin.com · 1 min

TLDR Marketing

ARE RETAILERS READY FOR PEAK RETURNS SEASON?

Frequent returners are actually your best customers – so brands should avoid instituting preventative or punitive return policies.

retaildive.com · 4 min

TLDR Marketing

HOW LITMUS CREATED A LEGENDARY NEW YEAR’S EVE EMAIL

Litmus created a personalized email swag-drop-themed sweepstakes campaign that updated over multiple days to encourage subscribers to come back and sign up.

litmus.com · 12 min

TLDR Marketing

YOUR REFERRAL LINK - https://tldr.tech/marketing?ref=2613930

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