HOW TO APPROACH LIFECYCLE AND DEMAND GEN IN 2024

Summary from the TLDR Marketing newsletter

Lifecycle initiatives will go beyond email in 2024. Teams need to find unique ways to engage with users via in-app, events, community, outreach, and other efforts typically reserved for demand gen and sales. It’s also important to audit current onboarding experiences and identify gaps, needs, wins, and areas of opportunity for next year. Moreover, it won’t be enough to focus only on the top 1-2% of your most engaged audiences.