WHAT’S WRONG WITH SLACK’S MESSAGING

Summary from the TLDR Marketing newsletter

Oftentimes, large companies seem to reduce their messaging to general promises of “growing revenue” or “future-proofing” rather than specific capabilities. This post compares Slack’s current messaging for sales teams to what it used in the past. The tool used to focus on capabilities, which helped users understand exactly how they would get value. Now, its messaging is arguably too outcome-driven.