A YEAR ON YOUTUBE: TAKEAWAYS FROM GREAT ADS IN 2023

Summary from the TLDR Marketing newsletter

This YouTube blog post revisits the best ads of 2023 and explores what is next for brands in 2024. The highlights include Apple, Louis Vuitton, and Pepsi, who mixed long and short videos to engage and entertain customers. For 2024, the recommendations are to leverage creators, use Shorts for campaigns along with long-form videos, and leverage AI to find the right audience.