The Daily Index — Friday, December 15, 2023

NEWS & TRENDS

TLDR Marketing

PINTEREST IS HAVING A MOMENT

Gen Zers make up over 40% of Pinterest’s active monthly users. They’re outpacing millennials who first discovered and popularized the platform. Pinterest is growing because it’s a “place of solace,” instead of one of comparing and competing. Gen Zers are making aspirational boards about houses they want to live in, places they want to travel, and people they want to date. They’re ditching Google and browsing on social platforms instead.

wired.com · 3 min

TLDR Marketing

GOOGLE LAUNCHES THE NEXT STEPS TOWARDS THE REMOVAL OF TRACKING COOKIES

Google has announced "Tracking Protection" on Chrome, which will limit third-party cookies access as part of its phased approach to eliminate cookies. A 1% global user test will start on Jan 4th and a full deprecation is expected by late 2024. It will enhance user privacy, but marketers need to prepare by collecting first-party data and updating their targeting capabilities.

socialmediatoday.com · 2 min

TLDR Marketing

MY FAVORITE GO-TO GROWTH TACTICS

Building a predictable and sustainable growth model should always be the priority, but there are many situations where smaller-scale growth tactics can make a huge difference. Including profiling questions in onboarding enables companies to identify effective and long-lasting growth strategies. Implementing reverse trials in a freemium model can increase conversion rates since it gets users hooked on paid features. Ensuring lower-tier customers have clear visibility into the features of higher-tier plans is critical. Finally, improving high load times on critical pages increases the number of users that convert.

elenaverna.substack.com · 7 min

TLDR Marketing

16 HAPPY NEW YEAR EMAIL SUBJECT LINES AND NEWSLETTER EXAMPLES

The new year is always marked by a sea of emails. This post contains 16 sample subject lines to serve as inspiration for standing out in your 2024 New Year’s campaigns. It also shares best practices from past holiday email campaigns from brands like Postable, Lands’ End, and Gussi.

designmodo.com · 11 min

TLDR Marketing

CLEAN UP XML SITEMAPS WITH SEARCH CONSOLE

XML sitemaps help Google crawl a site, understand its structure, and discover more pages. This guide walks through how you can use Google Search Console reports to identify and fix indexing issues in your sitemap. Cleaning up sitemaps ensures smooth crawls from Googlebot and helps improve SEO performance.

practicalecommerce.com · 3 min

TLDR Marketing

MARKETERS’ GUIDE TO INBOXING IN 2024

Now is the time to take action as Google and Yahoo will be rolling out their new sender requirements on Feb 1, 2024. This guide covers how to implement email authentication with SPF, DKIM, and DMARC, provide one-click unsubscribing, and keep spam rate below 0.3%.

easydmarc.com · 5 min

TLDR Marketing

INSTAGRAM ADDS OPTIONS TO SIMPLIFY LIVE-STREAMING VIA THIRD-PARTY TOOLS

Brands and creators can now go live on Instagram using streaming software like OBS or Streamlabs through a stream key. A stream key can be obtained via the “Create” menu in the desktop version of the app. This update is designed to encourage more creators to easily stream high-quality broadcasts on Instagram.

socialmediatoday.com · 1 min

TLDR Marketing

2024 PREDICTIONS FOR PRODUCT MANAGEMENT & MARKETING

This post contains 3 predictions for product management and 3 for growth and product marketing. The author predicts there will be a higher emphasis on product collaboration with marketing in 2024. Additionally, to grow B2B, SaaS products will opt for cheaper alternatives to freemium and free trials, such as sandboxes and interactive demos. Product-led sales will also intensify, with the “human touch” being critical for conversion.

aatir.substack.com · 11 min

TLDR Marketing

A GUIDE TO OKRS

Leading tech companies are successful because they use OKRs as a tool to focus their teams’ priorities and work. This guide is based on the book Radical Focus by Christina Wodtke. It covers why companies need OKRs, best practices, common mistakes, and advanced techniques.

linkedin.com · 10 min

TLDR Marketing

EVENT-LED GROWTH: WHAT AND HOW?

Hubspot’s Inbound, Peloton’s Homecoming, and Slack’s Frontiers are all events that help their brands grow. This post contains frameworks to use if considering events for growth.

startupgtm.substack.com · 3 min

TLDR Marketing

2023’S STANDOUT AD CAMPAIGNS ACCORDING TO MARKETERS

Tubi, Liquid Death, and the Las Vegas Sphere came out on top, while other campaigns missed the mark this year.

marketingbrew.com · 3 min

TLDR Marketing

3 REASONS WHY THE FUTURE OF AI RELIES ON WOMEN

This opinion piece contends that supporting women in AI is not just ethical but a strategic move for innovation and financial success in the industry.

fastcompany.com · 4 min

TLDR Marketing

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