2024 PREDICTIONS FOR PRODUCT MANAGEMENT & MARKETING

Summary from the TLDR Marketing newsletter

This post contains 3 predictions for product management and 3 for growth and product marketing. The author predicts there will be a higher emphasis on product collaboration with marketing in 2024. Additionally, to grow B2B, SaaS products will opt for cheaper alternatives to freemium and free trials, such as sandboxes and interactive demos. Product-led sales will also intensify, with the “human touch” being critical for conversion.