MY FAVORITE GO-TO GROWTH TACTICS

Summary from the TLDR Marketing newsletter

Building a predictable and sustainable growth model should always be the priority, but there are many situations where smaller-scale growth tactics can make a huge difference. Including profiling questions in onboarding enables companies to identify effective and long-lasting growth strategies. Implementing reverse trials in a freemium model can increase conversion rates since it gets users hooked on paid features. Ensuring lower-tier customers have clear visibility into the features of higher-tier plans is critical. Finally, improving high load times on critical pages increases the number of users that convert.