PINTEREST IS HAVING A MOMENT

Summary from the TLDR Marketing newsletter

Gen Zers make up over 40% of Pinterest’s active monthly users. They’re outpacing millennials who first discovered and popularized the platform. Pinterest is growing because it’s a “place of solace,” instead of one of comparing and competing. Gen Zers are making aspirational boards about houses they want to live in, places they want to travel, and people they want to date. They’re ditching Google and browsing on social platforms instead.