GOOGLE LAUNCHES THE NEXT STEPS TOWARDS THE REMOVAL OF TRACKING COOKIES

Summary from the TLDR Marketing newsletter

Google has announced "Tracking Protection" on Chrome, which will limit third-party cookies access as part of its phased approach to eliminate cookies. A 1% global user test will start on Jan 4th and a full deprecation is expected by late 2024. It will enhance user privacy, but marketers need to prepare by collecting first-party data and updating their targeting capabilities.