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Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

IPG MEDIABRANDS AND AMAZON ANNOUNCE A THREE-YEAR DEAL FOR PRIME VIDEO ADS

Amazon Ads announced a 3-year agreement with IPG Mediabrands that will connect brands with relevant audiences via Prime Video ads. TV shows and movies on Prime Video will start showing limited advertisements in early 2024. Advertisers will benefit from Amazon's first-party shopping and entertainment data to show relevant ads. In the future, Prime members will have the choice to sign up for an ad-free option of Prime Video.

advertising.amazon.com · 3 min

TLDR Marketing

UTILIZING REDDIT TO CREATE KILLER BLOG POSTS

This author shares a 3-step strategy using Reddit to write blog posts. First, use Gummy Search to identify relevant subreddits. Second, dig through comments and posts to uncover the problem, obstacle, and dream (POD). Lastly, design the content of the blog post to utilize the exact language used in the POD to demonstrate a deep understanding of users’ needs. This shows that you not only hear them but also possess the solutions they need.

indiehackers.com · 2 min

TLDR Marketing

IMPROVE YOUR GOOGLE ADS PERFORMANCE: 3 SIMPLE SETTING CHANGES

There are 3 setting changes that can help boost campaign performance by tackling irrelevant clicks and impressions: turn off or heavily vet auto-applied suggestions that are on by default for newly created accounts, dig deeper into advanced location settings to avoid incorrect targeting when you select 'presence or interest', and carefully assess your use of broad match and monitor your search terms.

searchengineland.com · 8 min

TLDR Marketing

HOW TO USE THE RED SNEAKER EFFECT

The Red Sneaker effect is when people break established social conventions to signal higher status. Modestly dressed tech billionaires and Lady Gaga’s meat dress are examples of this. Breaking conventional norms can also help brands differentiate. One way to do this is to make your core values your marketing material. Do something unique on traditional “sale” days, like an “un-sale.” Brands should find ordinary opportunities to be extraordinary.

customercamp.co · 4 min

TLDR IndexPage 8