IMPROVE YOUR GOOGLE ADS PERFORMANCE: 3 SIMPLE SETTING CHANGES

Summary from the TLDR Marketing newsletter

There are 3 setting changes that can help boost campaign performance by tackling irrelevant clicks and impressions: turn off or heavily vet auto-applied suggestions that are on by default for newly created accounts, dig deeper into advanced location settings to avoid incorrect targeting when you select 'presence or interest', and carefully assess your use of broad match and monitor your search terms.