UNDERSTANDING GOOGLE’S EEAT IN SEO

Summary from the TLDR Marketing newsletter

Prioritizing E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) in SEO planning is a must. It plays a crucial role in determining the credibility of a website’s trustworthiness and judging if a website and its content benefit users. This post goes back to the basics and explains the 4 pillars crucial for ranking well in Google’s search engine.