5 PPC TRENDS TO PREPARE FOR IN 2024

Summary from the TLDR Marketing newsletter

Many advertisers will struggle with conversion tracking in 2024 due to the deprecation of third-party cookies, increased privacy regulations, and other factors. Brands should instead use server-side tagging, consent mode, or third-party attribution. Advertisers should also tweak their offers and positioning often to stay competitive. Finally, expect Google to push video campaigns (specifically Shorts) more next year.