IPG MEDIABRANDS AND AMAZON ANNOUNCE A THREE-YEAR DEAL FOR PRIME VIDEO ADS

Summary from the TLDR Marketing newsletter

Amazon Ads announced a 3-year agreement with IPG Mediabrands that will connect brands with relevant audiences via Prime Video ads. TV shows and movies on Prime Video will start showing limited advertisements in early 2024. Advertisers will benefit from Amazon's first-party shopping and entertainment data to show relevant ads. In the future, Prime members will have the choice to sign up for an ad-free option of Prime Video.