The Daily Index — Tuesday, November 7, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

YOUTUBE TESTS NEW GENERATIVE AI ELEMENTS, INCLUDING ITS OWN IN-STREAM CHATBOT

YouTube is experimenting with generative AI elements, including comment summaries for in-depth discussion engagement and a conversational AI tool that enables viewers to ask video-related questions, potentially influencing content discovery, as part of its ongoing efforts to improve user experiences.

socialmediatoday.com · 2 min

TLDR Marketing

9 POPULAR HOLIDAY ADS OF 2023 (SO FAR) (10 MINUTE WATCH)

A collection of 9 creative and heartwarming holiday commercials from renowned brands like Coca-Cola, Amazon, and Dior. These brands are experts at tugging at the heartstrings.

dailycommercials.com

TLDR Marketing

10 GROWTH HACKING EXAMPLES TO BOOST ENGAGEMENT AND REVENUE

A growth hacker’s primary goal is to find scalable and repeatable methods for customer acquisition, retention, engagement, and conversion. Dropbox nailed its double-sided referral program, increasing new users by 3,900%, while Duolingo is well-known for its addictive gamified user experience. Other growth hacking techniques include offering freemium models, optimizing onboarding flows, and nurturing early adopters.

semrush.com · 13 min

TLDR Marketing

WHY EMAILS GO TO SPAM AND WHAT TO DO ABOUT IT

Having your email land in the spam folder is a challenge all email marketers deal with. This article covers 10 reasons why your email may be flagged as spam, including trigger words, inaccurate sender information, a weak subject line, and incorrect spelling or grammar. It also contains an online tester to assess the “spamminess” of your email.

drip.com · 13 min

TLDR Marketing

CREATING MESSAGING THAT’S EASY TO UNDERSTAND AND REMEMBER

This collaborative piece contains tips to craft clear, concise, and memorable messaging and content for your product. Use simple and familiar words for your target audience, focus on featuring the benefits of products, create stories to evoke emotions, and use repetition and reinforcement.

linkedin.com · 15 min

TLDR Marketing

OPENAI’S NEW MODELS AND DEVELOPER PRODUCTS ANNOUNCED AT DEVDAY

GPT-4 Turbo has knowledge of world events up to April 2023. It has a 128K context window, fitting the equivalent of more than 300 pages of text in a single prompt. The model is also multimodal, meaning it can input and output audio and imagery. In addition, the new GPT bots now remember crafted prompts and instruction sets and know how to apply them for future tasks.

openai.com · 7 min

TLDR Marketing

DORITOS SILENT: AI-POWERED ‘CRUNCH-CANCELLATION’ TECH FOR GAMERS

30% of U.S. gamers find snacking sounds disruptive to their online play sessions. In response, Doritos released an AI-powered software tool that cancels the “crunch” sound heard from chips in audio chats. The solution is available on Windows. The “Doritos Silent” commercial is included in the article.

marketingdive.com · 2 min

TLDR Marketing

DEFT: E-COMMERCE SEARCH TOOL

Deft allows users to search, research, and find products in one place with no ads or clutter. The company aims to solve the problem of finding the right item without spending hours. It currently focuses on furniture and home decor search and is aiming to release search APIs that other e-commerce sites could use.

techcrunch.com · 4 min

TLDR Marketing

HUMANIZING B2B: THE KEY TO BETTER CUSTOMER EXPERIENCE

B2B businesses often overlook the importance of great customer experiences for their buyers. 3 in 4 B2B buyers want a rep-free sales experience, so companies should avoid cold calls or emails. Instead, brands should create thoughtful touchpoints with personalized content and messaging. This requires a robust first-party data strategy, which helps pinpoint emotional triggers that influence purchasing decisions.

martech.org · 6 min

TLDR Marketing

AN UNLIKELY GROWTH PARTNER FOR PELOTON: GYMS

Peloton accidentally branded itself as an enemy to gyms, but its next era might depend on partnering with them. People still perceive Peloton as a luxury spin bike app that is used at home. Peloton should target people at the gym and market their products as a gym accompaniment rather than a replacement. This article includes 2 campaign concepts and a partnership idea to help Peloton turn around its financial woes.

brandingin4d.substack.com · 8 min

TLDR Marketing

PRODUCT/MARKET FIT: EXPERIENCE & DATA

Companies that achieve product/market fit exhibit the same prototypical metrics curves and subjective experiences.

longform.asmartbear.com · 11 min

TLDR Marketing

CONTENT PRUNING: A TACTIC TO EMBRACE OR ONE TO AVOID? LESSONS FROM CNET

Despite many SEOs claiming that pruning will improve performance, Google has stated that you shouldn’t delete pages just because they’re old.

buzzsumo.com · 6 min