DORITOS SILENT: AI-POWERED ‘CRUNCH-CANCELLATION’ TECH FOR GAMERS

Summary from the TLDR Marketing newsletter

30% of U.S. gamers find snacking sounds disruptive to their online play sessions. In response, Doritos released an AI-powered software tool that cancels the “crunch” sound heard from chips in audio chats. The solution is available on Windows. The “Doritos Silent” commercial is included in the article.