WHY EMAILS GO TO SPAM AND WHAT TO DO ABOUT IT

Summary from the TLDR Marketing newsletter

Having your email land in the spam folder is a challenge all email marketers deal with. This article covers 10 reasons why your email may be flagged as spam, including trigger words, inaccurate sender information, a weak subject line, and incorrect spelling or grammar. It also contains an online tester to assess the “spamminess” of your email.