AN UNLIKELY GROWTH PARTNER FOR PELOTON: GYMS

Summary from the TLDR Marketing newsletter

Peloton accidentally branded itself as an enemy to gyms, but its next era might depend on partnering with them. People still perceive Peloton as a luxury spin bike app that is used at home. Peloton should target people at the gym and market their products as a gym accompaniment rather than a replacement. This article includes 2 campaign concepts and a partnership idea to help Peloton turn around its financial woes.