The Daily Index — Wednesday, November 1, 2023

NEWS & TRENDS

TLDR Marketing

GEN ZERS CAN RECOGNIZE BRANDS BASED SOLELY ON ‘SONIC MEMES’

More than half of Gen Zs can correctly identify a brand based on a viral sound alone. From licensing popular tracks to creating custom brand beats, marketers have embraced sound as a way to stand out on platforms like TikTok. Sounds likely don’t make or break a brand in the minds of Gen Zers, but it certainly helps with brand recognition and awareness.

marketingbrew.com · 3 min

TLDR Marketing

YOUTUBE IS NOW FULLY BLOCKING AD BLOCKERS AROUND THE WORLD

YouTube has rolled out a global policy, prompting users to disable their ad blockers or subscribe to YouTube Premium for an ad-free experience. A message within the video player now informs users that ad blockers violate YouTube's Terms of Service and instructs them to "Allow YouTube Ads".

9to5google.com · 1 min

TLDR Marketing

TECHNICAL LANGUAGE HURTS YOUR SALES

Using technical language in product descriptions makes people up to 16% less likely to buy a product, based on a recent experiment. Focus on describing the product's benefits using simple language to improve purchase intent, especially when targeting users that may not be familiar with the product.

tips.ariyh.com · 4 min

TLDR Marketing

HOW CONVERT ACHIEVED 500 QUALIFIED PRODUCT TRIALS WITH A FREE ONLINE TOOL

Convert acquired 39K unique visitors and 500 qualified trials in one year by building a free online hypothesis generator tool. The team was looking for ways to drive organic traffic to their site and introduce visitors to their main product, an A/B testing tool. They noticed a lack of quality online tools to help formulate hypotheses for their A/B tests, so they created one. It includes a FAQ, links to other relevant content, and a Thank You page to measure completion rate.

cxl.com · 3 min

TLDR Marketing

CRO TIP: DON’T LET YOUR USER’S CART DISAPPEAR

Summary unavailable

linkedin.com · 2 min

TLDR Marketing

2 (IMPERFECT) WAYS TO BLOCK BARD

Disallow the Google-Extended user agent or use Google-approved meta tags and attributes to block Google’s Bard from using your site’s content. However, there is a chance using these methods could harm your organic search performance. This article also explains how to block ChatGPT’s bot, Common Crawl’s bot, and Bingbot.

practicalecommerce.com · 2 min

TLDR Marketing

5 WAYS TO SPRUCE UP YOUR GOOGLE SLIDES

Google Slides has an entire ecosystem of add-ons to help make decks more engaging. This article shares add-ons and apps like Poll Everywhere, Noun Project, Slides Carnival, and Pear Deck. If you’re not a Google fan, there are also alternatives to Slides, including iA Presenter, Pitch, and Beautiful.ai.

fastcompany.com · 3 min

TLDR Marketing

FRAMESTORMING: HOW A SIMPLE FOCUS SHIFT SAVED T-MOBILE

T-Mobile almost failed because it focused too much on copying competitors. Its team used “framestorming” to identify the right problem to solve and took its market share from 10% to almost 30%. Framestorming encourages you to actively reframe a question and challenge its assumptions before jumping into solution mode.

fronterablog.com · 4 min

TLDR Marketing

WHAT NOT TO DO WHEN BUILDING A B2B STARTUP

This article shares insights about the shortcomings of Cascade, a B2B SaaS startup. Cascade raised $5.3M in a seed round but failed to scale, so the founders opted for a soft landing. Among the key lessons from the failure: the founders did not have a well-defined ideal customer profile to target with their product.

lennysnewsletter.com · 8 min

TLDR Marketing

STOP BEING SO DANG STRATEGIC

Umault, a B2B video ad agency, dissects the viral success of their Halloween parody, “Possessed”. The video is in the link and is under 1.5 minutes—it pokes fun at boring B2B stereotypes. In the podcast transcript, the creator shares his ideation process, and that there’s no secret formula or checklist for creating “jackpot” content. Create a macro strategy—treat it like a box, and think of ideas that are 10-20% outside of that box.

umault.com · 9 min

TLDR Marketing

YOUTUBE UPDATES: PRODUCT TAGGING, ADS, ANALYTICS, AND MORE

This article covers the latest YouTube changes that impact marketers, including YouTube eCommerce features, AI tools for content creation, and improvements to YouTube analytics.

socialmediaexaminer.com · 7 min

TLDR Marketing

THE UNTAPPED POTENTIAL OF SEO-DRIVEN FOOTER LINKS

High-quality footer links help your site visitors as well as your organic search performance.

foundationinc.co · 6 min