GEN ZERS CAN RECOGNIZE BRANDS BASED SOLELY ON ‘SONIC MEMES’

Summary from the TLDR Marketing newsletter

More than half of Gen Zs can correctly identify a brand based on a viral sound alone. From licensing popular tracks to creating custom brand beats, marketers have embraced sound as a way to stand out on platforms like TikTok. Sounds likely don’t make or break a brand in the minds of Gen Zers, but it certainly helps with brand recognition and awareness.