STOP BEING SO DANG STRATEGIC

Summary from the TLDR Marketing newsletter

Umault, a B2B video ad agency, dissects the viral success of their Halloween parody, “Possessed”. The video is in the link and is under 1.5 minutes—it pokes fun at boring B2B stereotypes. In the podcast transcript, the creator shares his ideation process, and that there’s no secret formula or checklist for creating “jackpot” content. Create a macro strategy—treat it like a box, and think of ideas that are 10-20% outside of that box.