HOW CONVERT ACHIEVED 500 QUALIFIED PRODUCT TRIALS WITH A FREE ONLINE TOOL

Summary from the TLDR Marketing newsletter

Convert acquired 39K unique visitors and 500 qualified trials in one year by building a free online hypothesis generator tool. The team was looking for ways to drive organic traffic to their site and introduce visitors to their main product, an A/B testing tool. They noticed a lack of quality online tools to help formulate hypotheses for their A/B tests, so they created one. It includes a FAQ, links to other relevant content, and a Thank You page to measure completion rate.