WHAT NOT TO DO WHEN BUILDING A B2B STARTUP

Summary from the TLDR Marketing newsletter

This article shares insights about the shortcomings of Cascade, a B2B SaaS startup. Cascade raised $5.3M in a seed round but failed to scale, so the founders opted for a soft landing. Among the key lessons from the failure: the founders did not have a well-defined ideal customer profile to target with their product.