The Daily Index — Thursday, October 12, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

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Google AdMob will soon allow ad units with incentives to improve engagement. Incentives include discounts, loyalty points, in-game items, and free shipping. Advertisers now have the option to request an appeal for ad units that were previously disapproved under the former policy. Direct monetary items such as cash, cryptocurrency, and gift cards remain disallowed as rewards under any circumstance. The new policy goes into effect on October 31st.

martech.org · 2 min

TLDR Marketing

BANNER

ConversionWise added a clickable announcement bar highlighting a unique selling proposition (USP) and linked it to high-margin product bundles. The site’s heatmap data showed that users had previously been trying to click the static announcement bar, while surveys indicated that the product guarantee was the most compelling USP. ConversionWise combined the two findings to increase conversion and ultimately increased revenue per session by 26%.

cxl.com · 2 min

TLDR Marketing

HOW TO FUTURE-PROOF YOUR SEO STRATEGY

Links, backlinks, and domain authority may not matter much in the future with Gen AI reshaping search results and the user experience. This new Gen AI search world now has SGE/ChatGPT answering all top-of-funnel search questions. To win with SEO in 2024, brands will have to shift their efforts toward building keywords for mid-funnel users.

open.substack.com · 8 min

TLDR Marketing

WHY THE LEAST MEASURABLE MARKETING CHANNELS TEND TO PERFORM BEST

This video transcript discusses the challenge of measuring marketing channels like organic social content and PR. It’s often harder to prove ROI quickly in comparison to digital advertising platforms. These long-tail channels can be measured by metrics like follows, comments, likes, and views, which lead to sales or conversions over time and often outperform paid channels.

sparktoro.com · 4 min

TLDR Marketing

5 AI TOOLS TO CREATE SOCIAL MEDIA VIDEOS

Videoleap transforms existing videos artistically for more views and engagements. Vizard repurposes YouTube videos into clips suitable for TikTok and Instagram. Krea and Genmo generate videos from text prompts. Boolvideo turns pictures into short videos in seconds.

practicalecommerce.com · 2 min

TLDR Marketing

WORD OF MOUTH

This article explores the concept of "Sustained Virality" in the context of business growth. It discusses the mechanics of creating lasting word-of-mouth impact and the role of community-led growth. It also contains case studies and a framework to understand the different dynamics of virality.

open.substack.com · 9 min

TLDR Marketing

GUIDE TO SMS SHORT CODES

91% of consumers are interested in signing up to receive text messages from brands and 90% of messages are read within the first 3 minutes. SMS short codes are one of the main tools in sending SMS marketing campaigns. This guide covers the benefits of short codes, best practices, tips, and alternatives.

drip.com · 9 min

TLDR Marketing

WHY YOU SHOULD FAIL 50% OF YOUR EXPERIMENTS

Running growth experiments only for quick KPI wins leads to short-term progress, while rigorous experiments ultimately yield repeatable wins. Fast-growing companies aim for a failure rate of 50%+ in their tests. Growth teams should build intentional rituals and processes that reinforce a culture of learning.

elenaverna.substack.com · 6 min

TLDR Marketing

AI RISKS: CAN ARTIFICIAL INTELLIGENCE AFFECT YOUR BRAND EQUITY?

AI can boost brand equity when used appropriately by enhancing authentic customer interactions. However, overuse or misuse of AI-generated content can lead to a loss of personal touch, privacy concerns, misalignment with brand identity, and a lack of human interaction.

moz.com · 11 min

TLDR Marketing

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Impulse, a mobile app that does brain training, uses a daily task list, streaks, badges, score progression, and rankings to engage and retain users.

thegrowthmind.substack.com · 3 min

TLDR Marketing

7 EXAMPLES OF INFLUENCER MARKETING CAMPAIGNS

Get inspiration from these 7 examples of influencer campaigns from brands including Dove, Dunkin', and Gymshark.

sproutsocial.com · 6 min