WHY THE LEAST MEASURABLE MARKETING CHANNELS TEND TO PERFORM BEST

Summary from the TLDR Marketing newsletter

This video transcript discusses the challenge of measuring marketing channels like organic social content and PR. It’s often harder to prove ROI quickly in comparison to digital advertising platforms. These long-tail channels can be measured by metrics like follows, comments, likes, and views, which lead to sales or conversions over time and often outperform paid channels.