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Summary from the TLDR Marketing newsletter

Google AdMob will soon allow ad units with incentives to improve engagement. Incentives include discounts, loyalty points, in-game items, and free shipping. Advertisers now have the option to request an appeal for ad units that were previously disapproved under the former policy. Direct monetary items such as cash, cryptocurrency, and gift cards remain disallowed as rewards under any circumstance. The new policy goes into effect on October 31st.