BANNER

Summary from the TLDR Marketing newsletter

ConversionWise added a clickable announcement bar highlighting a unique selling proposition (USP) and linked it to high-margin product bundles. The site’s heatmap data showed that users had previously been trying to click the static announcement bar, while surveys indicated that the product guarantee was the most compelling USP. ConversionWise combined the two findings to increase conversion and ultimately increased revenue per session by 26%.