HOW TO FUTURE-PROOF YOUR SEO STRATEGY

Summary from the TLDR Marketing newsletter

Links, backlinks, and domain authority may not matter much in the future with Gen AI reshaping search results and the user experience. This new Gen AI search world now has SGE/ChatGPT answering all top-of-funnel search questions. To win with SEO in 2024, brands will have to shift their efforts toward building keywords for mid-funnel users.