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This article contains 18 YouTube Shorts ideas for content creators and small businesses looking to engage viewers using bite-sized videos. It emphasizes 5 key characteristics of good short-form videos: engaging storytelling, high-quality visuals and audio, relatability and authenticity, a clear call-to-action, and optimization for the platform and audience.
This report, based on a survey of 3800+ social marketers, looks at salaries, career progression, mental health, and more. It can be used as a career guide and contains a goldmine of industry stats and insights.
With the increase in smart bidding, broad match, and Performance Max, Google Ads is moving toward first-party data audiences. Enhanced Conversions work by sending hashed first-party conversion data from your website to Google, which then improves your bidding. This guide explains how to set this up within Google Analytics and Google Ads.
Apple showcased its eco-journey through a video called “Mother Nature”. The video highlights Apple’s promise to bring its carbon footprint to net zero by 2030. While the video reinforces Apple’s commitment to sustainability, the brand’s quirky humor via the characters shines through its storytelling.
This LinkedIn post outlines the differences between messaging for creating demand and messaging for capturing demand. Too often, marketing messages try to do both. Demand creation messages speak to the problems that surround the use case, while demand capture messages speak to the capabilities of the product that address those problems.
Bouncing refers to instances when visitors leave a webpage without further interaction. This article provides a formula to calculate the bounce rate and explains how Google Analytics 4 measures them. Additionally, it provides average bounce rate benchmarks by industry and tips to improve it.
The 2023 US Open attracted 3.4 million viewers, a 27% increase YoY. It generated significant social media coverage by embracing TikTok and offering engaging content that made tennis more accessible and appealing to a broader audience.
Coca-Cola launched a new limited edition soda called Y3000, co-created by AI, that it claims to allow consumers to “taste the future”.
Don’t sacrifice clarity in an effort to make copy more interesting—use the words your customers understand and stick to those.
TikTok Shop allows users to discover and shop for products directly within the TikTok app, with shoppable videos and live streams integrated into users' feeds. It offers tools for businesses to create custom product collections, a shop tab, and product recommendations. Additionally, the TikTok Shop Seller Center app allows merchants to connect directly from other e-commerce platforms like Shopify and Salesforce.
Instead of simply submitting a suspension appeal to Google Ads, some advertisers will need to go through a verification process to be allowed to submit an appeal. Advertisers on monthly invoicing are exempt, and can directly appeal their account suspension. This rolls out on October 10, 2023.
Simple and familiar homepage designs are better for customer experience and conversions than overcrowded and unconventional designs. This article covers 5 tried-and-true design layouts with examples.
Customer Success is a goldmine of knowledge that often gets overlooked by marketers. Build alignment by creating an FAQ list where CSMs add real questions from customers on an ongoing basis. Then, work with them to turn each of those questions into content that addresses those issues.
A new report based on survey data from social media users and marketers shows that the most common reason for following a brand is to stay informed about new products or services. Additionally, users say the most memorable brands are those that respond to customers on social media. The report includes additional insights about AI use and content preferences.
Micro-influencers typically have up to tens of thousands of followers and are leveraged by brands to foster trust and close connections with their audiences. They’re often more cost-effective than mega-influencers. This guide covers the benefits of teaming up with micro-influencers, how to find the right ones to work with, and 7 brands that stand out in the micro-influencer landscape.
Unsolicited Feedback is a new podcast that invites listeners into closed-door conversations between growth and product leaders. It has an impressive upcoming guest list that includes former and current CPOs at Dropbox, Color, Atlassian, and Eventbrite.
This X thread outlines in detail how an agency dealt with one of the worst SEO cases they’ve ever seen.
Pricing a product can be challenging. This author shares a tactic called “door-in-the-face” pricing test that taps into consumer pricing psychology.
Gen Z students prioritize budget-friendly pricing when choosing streaming services with 93% saying that price is the ultimate deal-breaker.
YPulse interviewed over 42,000 13-22 year olds within North America to rank the top 50 most authentic brands in 2023. Gen Zs define authentic brands as being “true to themselves” and staying honest and transparent about their business practices, messaging, and products. This post explains why Nike is #1 on the list, how Dove caters to young people via TikTok and video games, and how Coca-Cola built its cult following.
The search antitrust trial against Google focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. If the DOJ wins, it could mean lower costs for advertisers or other changes. If Google wins, additional tech regulation may be harder to achieve.
Converting a higher percentage of users is a surefire way to increase marketing campaign ROI. Tactics to improve conversion rate include minimizing required fields, displaying social proof, and optimizing web vitals.
This article highlights and rates 10 free Chrome extensions and apps for content creators to increase productivity. It provides key features for each tool. For example, Loom - screen recording, Scraper - web data extraction, and Evernote Web Clipper - content organization.
A personalization model consists of three main components—the customer journey interacting with a brand, the personalized offers such as tailored content or recommendations, and the rules that govern which offers will be shown to which customers based on their attributes. This guide covers examples of personalization models, implementation considerations, and how to leverage propensity to maximize results.
NLP is a technique that enables AI to understand and interpret human languages. It powers AI tools through topic clustering and sentiment analysis, enabling marketers to extract brand insights from social listening, reviews, and surveys. This article provides examples of how brands leverage NLP to optimize their social data to improve audience engagement and customer experience.
Google is addressing the potential misuse of AI-generated content ahead of the US presidential election. It’s introducing new regulations for political ads, requiring disclosure when featuring synthetic content, including AI-generated visuals or sounds. The policy update is set to roll out in November.
Sellers can take or upload a photo in the eBay app and use the “magical listing” tool to generate titles, descriptions, release dates, and other important information.
Finotta's personalized financial guidance platform substantially increased user engagement compared to other banking apps—leading to a 25X increase in deposit growth.
Kantar surveyed 900 marketers and 16,000 consumers from around the world to quantify how trends and changes in the media landscape shaped their attitudes. Amazon took the title of consumers’ most preferred ad platform. Meanwhile, TV, the traditional lynchpin of ad campaigns, was absent from the ranking of marketers’ preferred ad channels. Only 6% of marketers said they will increase TV spend in 2024.
X is accusing California of trying to dictate its terms of service and how it moderates content. The lawsuit aims to block content moderation laws that force social media platforms to submit a terms of service report twice a year. In the report, platforms would need to disclose detailed information on how they address hate speech, racism, misinformation, and harassment.
SendGrid is a cloud-based SMTP provider that enables email sends. The brand was able to grow its monthly SEO traffic significantly by investing in brand marketing, publishing compelling blogs and resources, and creating an EEAT powerhouse knowledge center for customers. The brand also designed its website to align naturally with the user journey and funnel.
Marketers often invest in over-saturated channels (ie. SEO, paid search, social ads) and leave little or no budget for all the other channels their customers can be found in. This video transcript stresses the importance of conducting audience research to understand a customer’s journey, which then determines the channels to invest marketing dollars in.
While A/B testing is incredible in its fullest application, tests can take a long time to complete, depending on their complexities. This post suggests using rapid prototyping as an alternative. This involves creating low-fidelity models to test and gain early feedback. Examples include first-click testing, tree testing, preference testing, 5-second testing, and design surveys.
Benchmarking SEO performance against competitors allows you to identify gaps and create an informed action plan. This guide walks through conducting a gap analysis on content, backlinks, and technical SEO, including how to address weak spots. A template is included in the article.
This case study discusses privacy concerns related to the recent Threads app launch. It also discusses how Apple does very little to protect the user from data-harvesting apps, despite its discourse about privacy protection. Users give Meta access to a lot of sensitive information, including credit score and health data, by downloading the app.
DTC children’s apparel brand, Hanna Andersson, has launched its first loyalty program in its 40-year history. The program provides discounts, rewards points, early and exclusive access to new product launches and sales, and free shipping. Starting a loyalty program during back-to-school and before the holiday season is a way for brands to enhance their current customer experience and attract new shoppers.
Superconsumers combine the big spending of heavy users with high engagement and personal interest in a brand or product. They’re few in number—usually about 10% of consumers for a particular product or category—but they can drive 30-70% of sales. They love to talk, share, post, and educate others on the category via word-of-mouth.
TikTok added a Shop tab for selected users between the For You and Following feeds.
Interview industry experts and leverage their quotes to create truly impactful content, such as blog posts or social media creative.
Google has confirmed as of September 7 that the second Core update this year has completed rolling out. Website owners should review ranking changes and make improvements if pages experience significant declines.
YouTube is planning to run extended ads in the middle of videos instead of short ads throughout to improve the experience and increase the engagement of non-premium users. The change will help advertisers to connect with their audiences, but the trade-off would be a reduced reach due to fewer ads.
Following the steps of Facebook and Instagram, Snapchat is adding a series of safeguards, including restricting strangers from contacting teens and removing accounts marketing inappropriate content.
Businesses with more reviews gain more trust from potential customers. This guide breaks down how to get the most value from reviews, with tips including how to deal with negative reviews, encourage new reviews, and use alternative platforms.
Restaurant chains have been revamping their loyalty programs to look more like programs seen at hotels and airlines. Subway MyWay Rewards is being replaced with MVP Rewards. The change aims to reduce friction during onboarding and promises “exclusive” benefits to certain customers.
Candy Crush Soda Saga is running a limited-time in-game tournament to promote the Rip Curl World Surf League Finals. The League is the latest to use the mobile game franchise to tap into popular culture. The campaign includes social media content from creators, giveaways, in-person activations, and more.
With recent privacy restrictions hampering measurement, major ad platforms are investing in Media Mix Modeling (MMMs) to demonstrate the effectiveness of ad campaigns to advertisers. However, there are concerns about how accurate and unbiased these models are, considering the conflict of interest with platforms trying to claim they perform better.
According to its former head of brand safety, X's moderation policies are the reason advertisers are flocking away from the platform. Offensive content is limited, but not fully removed, following orders from Elon Musk. This approach created concerns about ads being shown close to unsuitable content.
TikTok is partnering with TransUnion to enable its “TruAudience” framework, which uses privacy-first data collection processes to provide omnichannel insight.
A case study on how Wynter, a B2B message testing platform, uses intelligence surveys and preference tests to create the exact content their customers want.
Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. Many influencers also now drive far more interest from younger generations than traditional entertainment stars.