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Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. Many influencers also now drive far more interest from younger generations than traditional entertainment stars.
YouTube will test grouping ads together on its streaming platform to provide fewer but longer ad breaks to its users. The platform will also test showing a countdown of the ad time remaining, rather than the number of ads remaining. These changes follow the addition of new CTV ad formats, such as shoppable ads.
Digital PR refers to the process of boosting brand awareness and SEO by pitching journalists and earning media coverage. The key steps include identifying campaign goals, coming up with a topic that the press would actually care about, and building and pitching the campaign.
How consumers perceive a brand is directly impacted by the appearance of your landing page. 73% of customers say they are willing to pay more for products and services that offer transparency. This guide contains 16 ways to improve transparency on pricing pages to drive conversions.
Infographics are designed to provide audiences with information in seconds. This guide covers 10 different types of infographics, which ones are best suited to what data, and 3 beginner tools to get started.
The advantages of segmentation include personalization and marketing spend optimization. Once you identify your highest-value customer segments, you can focus on retaining them and finding more like them. This guide outlines segmentation vs. buyer personas, methods for segmentation, and ways to use these insights.
The 'federated universe' is a decentralized social media network that allows users to interact with each other across different platforms, empowering creators with cross-platform followers and content.
This article highlights 7 key ingredients that make email subject lines compelling via examples from Spotify, Sephora, GameStop, and more.