Parse notes
Google has confirmed as of September 7 that the second Core update this year has completed rolling out. Website owners should review ranking changes and make improvements if pages experience significant declines.
YouTube is planning to run extended ads in the middle of videos instead of short ads throughout to improve the experience and increase the engagement of non-premium users. The change will help advertisers to connect with their audiences, but the trade-off would be a reduced reach due to fewer ads.
Following the steps of Facebook and Instagram, Snapchat is adding a series of safeguards, including restricting strangers from contacting teens and removing accounts marketing inappropriate content.
Businesses with more reviews gain more trust from potential customers. This guide breaks down how to get the most value from reviews, with tips including how to deal with negative reviews, encourage new reviews, and use alternative platforms.
Restaurant chains have been revamping their loyalty programs to look more like programs seen at hotels and airlines. Subway MyWay Rewards is being replaced with MVP Rewards. The change aims to reduce friction during onboarding and promises “exclusive” benefits to certain customers.
Candy Crush Soda Saga is running a limited-time in-game tournament to promote the Rip Curl World Surf League Finals. The League is the latest to use the mobile game franchise to tap into popular culture. The campaign includes social media content from creators, giveaways, in-person activations, and more.
With recent privacy restrictions hampering measurement, major ad platforms are investing in Media Mix Modeling (MMMs) to demonstrate the effectiveness of ad campaigns to advertisers. However, there are concerns about how accurate and unbiased these models are, considering the conflict of interest with platforms trying to claim they perform better.
According to its former head of brand safety, X's moderation policies are the reason advertisers are flocking away from the platform. Offensive content is limited, but not fully removed, following orders from Elon Musk. This approach created concerns about ads being shown close to unsuitable content.
TikTok is partnering with TransUnion to enable its “TruAudience” framework, which uses privacy-first data collection processes to provide omnichannel insight.
A case study on how Wynter, a B2B message testing platform, uses intelligence surveys and preference tests to create the exact content their customers want.