TLDR MARKETING 2023-09-12

NIKE, DOVE, AND COKE AMONG GEN Z’S TOP 10 MOST AUTHENTIC BRANDS

YPulse interviewed over 42,000 13-22 year olds within North America to rank the top 50 most authentic brands in 2023. Gen Zs define authentic brands as being “true to themselves” and staying honest and transparent about their business practices, messaging, and products. This post explains why Nike is #1 on the list, how Dove caters to young people via TikTok and video games, and how Coca-Cola built its cult following.

GOOGLE SEARCH ANTITRUST TRIAL READY TO BEGIN: WHAT’S AT STAKE

The search antitrust trial against Google focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. If the DOJ wins, it could mean lower costs for advertisers or other changes. If Google wins, additional tech regulation may be harder to achieve.

6 NON-OBVIOUS STRATEGIES TO INCREASE CONVERSION RATES

Converting a higher percentage of users is a surefire way to increase marketing campaign ROI. Tactics to improve conversion rate include minimizing required fields, displaying social proof, and optimizing web vitals.

This article highlights and rates 10 free Chrome extensions and apps for content creators to increase productivity. It provides key features for each tool. For example, Loom - screen recording, Scraper - web data extraction, and Evernote Web Clipper - content organization.

MASTERING PERSONALIZATION IN DIGITAL MARKETING STRATEGY

A personalization model consists of three main components—the customer journey interacting with a brand, the personalized offers such as tailored content or recommendations, and the rules that govern which offers will be shown to which customers based on their attributes. This guide covers examples of personalization models, implementation considerations, and how to leverage propensity to maximize results.

A MARKETER’S GUIDE TO NATURAL LANGUAGE PROCESSING

NLP is a technique that enables AI to understand and interpret human languages. It powers AI tools through topic clustering and sentiment analysis, enabling marketers to extract brand insights from social listening, reviews, and surveys. This article provides examples of how brands leverage NLP to optimize their social data to improve audience engagement and customer experience.

GOOGLE TO REQUIRE AI DISCLOSURES ON POLITICAL ADS

Google is addressing the potential misuse of AI-generated content ahead of the US presidential election. It’s introducing new regulations for political ads, requiring disclosure when featuring synthetic content, including AI-generated visuals or sounds. The policy update is set to roll out in November.

EBAY’S NEW AI TOOL GENERATES PRODUCT LISTINGS FROM PHOTOS

Sellers can take or upload a photo in the eBay app and use the “magical listing” tool to generate titles, descriptions, release dates, and other important information.

FINOTTA USES GAMIFICATION TO INCREASE BANKS’ USER ENGAGEMENT

Finotta's personalized financial guidance platform substantially increased user engagement compared to other banking apps—leading to a 25X increase in deposit growth.