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TikTok Shop allows users to discover and shop for products directly within the TikTok app, with shoppable videos and live streams integrated into users' feeds. It offers tools for businesses to create custom product collections, a shop tab, and product recommendations. Additionally, the TikTok Shop Seller Center app allows merchants to connect directly from other e-commerce platforms like Shopify and Salesforce.
Instead of simply submitting a suspension appeal to Google Ads, some advertisers will need to go through a verification process to be allowed to submit an appeal. Advertisers on monthly invoicing are exempt, and can directly appeal their account suspension. This rolls out on October 10, 2023.
Simple and familiar homepage designs are better for customer experience and conversions than overcrowded and unconventional designs. This article covers 5 tried-and-true design layouts with examples.
Customer Success is a goldmine of knowledge that often gets overlooked by marketers. Build alignment by creating an FAQ list where CSMs add real questions from customers on an ongoing basis. Then, work with them to turn each of those questions into content that addresses those issues.
A new report based on survey data from social media users and marketers shows that the most common reason for following a brand is to stay informed about new products or services. Additionally, users say the most memorable brands are those that respond to customers on social media. The report includes additional insights about AI use and content preferences.
Micro-influencers typically have up to tens of thousands of followers and are leveraged by brands to foster trust and close connections with their audiences. They’re often more cost-effective than mega-influencers. This guide covers the benefits of teaming up with micro-influencers, how to find the right ones to work with, and 7 brands that stand out in the micro-influencer landscape.
Unsolicited Feedback is a new podcast that invites listeners into closed-door conversations between growth and product leaders. It has an impressive upcoming guest list that includes former and current CPOs at Dropbox, Color, Atlassian, and Eventbrite.
This X thread outlines in detail how an agency dealt with one of the worst SEO cases they’ve ever seen.
Pricing a product can be challenging. This author shares a tactic called “door-in-the-face” pricing test that taps into consumer pricing psychology.
Gen Z students prioritize budget-friendly pricing when choosing streaming services with 93% saying that price is the ultimate deal-breaker.