Full-text search across article titles and summaries. Refine with sector, year, content type, and reading-time filters.
This list contains AI tools for rapid creation. Riffusion offers text-to-song features, while Runway and Pika Labs cater to text-to-video and image-to-video needs. HeyGen creates avatars resembling users and even lets them speak.
Comparison, agreement, depletion, promotion, and prevention are impactful mental states that influence consumer behavior. These mindsets, whether momentary or dispositional, affect decision-making and receptiveness to different marketing approaches.
In 2022, Brio, a direct-to-consumer beard trimmer brand, acquired Ollie, a subscription-based provider of teeth whiteners. In this conversation, the founder discusses launching Brio, acquiring Ollie, and lessons learned along the way. He talks about how they could acquire customers profitably for Brio from the start, yet for Ollie they struggled with customer acquisition.
A curated list of books, courses, guides, and videos to jumpstart a career in Product Marketing.
The 5 C's of becoming un-ignorable: credibility, curiosity, celebration, counter-intuitive, and counter-narrative.
A strong brand identity creates a recognizable presence in the market and builds trust and credibility with consumers.
2023 Wrapped stands to unite all of Spotify’s offerings in one unforgettable experience. It is live in 170 markets and 35+ languages. It’s also taken on a more prominent role in the Spotify app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more.
Google expanded the fields included in Organization structured data—it now supports name, address, contact information, and other business identifiers. This helps users find accurate details about your business or organization.
This post analyzes headlines from YCombinator startups and provides ways to improve copy. Tips include being careful with the choice of technical terms and being descriptive vs. inspirational.
A tech company was running CPC campaigns on LinkedIn, with the goal of driving website visits. The team found that campaigns with a CTR of more than 1% had 2-3x higher CPMs than the suggested bidding range. They switched these campaigns to impression-based bidding, which resulted in a 55% decrease in CPC and a 30% increase in conversions.
This article tackles methods to prevent emails from ending up in the spam folder, dismissing the myth of spam trigger words. Instead, it stresses the significance of a professional email address, authentication, low complaint rates, engaging content, clear sign-up expectations, segmented engagement, and legal compliance with the CAN-SPAM Act.
This report shares 41 detailed insights from companies dominating Google Search results right now, including what they’re doing to stay ahead of the competition. Examples include Nextdoor, Hearst, and WIRED.
A lot of Growth leaders have a comprehensive understanding of what is wrong within their organization, but they can’t get buy-in for their ideas. The “15%” and “plus 1 level” rule challenges you to think bigger than what you can individually change. Instead of thinking about your resources, think about the resources that are at the disposal of your boss (1 level higher). Then make a business case with an impact of at least 15% of that person’s P&L, which makes it large enough to be worth their time.
This article discusses "dark social," where content sharing occurs through private channels like DMs or private communities, making tracking and attribution challenging for marketers. Strategies suggested include using UTMs, social listening tools, engaging in social forums, and creating custom sharing pages.
In this interview, the Head of Organic Social at Crocs outlines shifts in social media marketing and skills crucial for social managers. With the industry's rapid evolution and its increasing significance, key skills include adaptability, ability with videos and data analysis, and empathy.
This article compares the business models of DTC brands like Warby Parker and Allbirds to retailer-distributed brands like P&G and Unilever.
This article guides through keyword mapping for SEO, emphasizing the process of grouping keywords, mapping them to pages, and taking specific actions based on their potential.
Tubefilter Charts is a weekly rankings column. Short-form channels remain well-represented, as this week’s most-watched YouTube channels include 39 channels that operate predominantly on Shorts.
Google struck a deal with Canada, agreeing to pay news publishers around $74 million for shared content, addressing concerns regarding the Online News Act. The agreement reduces Google's expected expenses from $127 million CAD to roughly $100 million CAD.
This list of companies consists of honorees in Fast Company’s Next Big Things in Tech awards for 2023. It includes fighting digital advertising fraud, using AI to lower the cost of creative ads, and a new generative AI platform that makes scalable content for enterprise brands in their own voice.
Users usually stop scrolling after seeing related products because they think the page has ended. Ensure customer images, UGC, product details, and benefits are included above the related products section. One section that’s appropriate to show below related products is reviews. Many users click on the ratings link near the product title and get auto-scrolled to see that section.
This cheat sheet includes tips, tactics, and best practices for tackling your 2024 content marketing plan. It covers content planning, topic prioritization, on-page optimization tips, and contains a content update checklist. Save the image for better legibility.
This 20-question test was built to help you evaluate your overall Growth knowledge and identify areas for improvement. The test is divided into 4 categories: loops/experimentation, acquisition/CRO, activation/engagement/retention, and pricing/monetization. It takes 10-15 minutes to complete the test.
Most social platforms provide educational resources that are great for brushing up your knowledge or learning something new. This list includes free courses from HubSpot, WordStream, Canvas, and Pinterest Academy.
This article includes a broad array of stats related to mobile advertising, specific social media platforms, and more.
Despite positioning itself as the office space equivalent of Uber, the “taxi company that owns no cars,” WeWork was operating under a different – and unsustainable – business model. As it grew rapidly, it wracked up liabilities in the form of 15-year leases that were funded by fluctuating short-term tenancy. This was largely hidden until they filed to go public, after which their newly exposed financial statements drew widespread criticism. WeWork also suffered from overdiversification and a subsequent loss of focus on the core business.
This article traces the historical evolution of organizational structures in response to technological advancements. It highlights the prevalence of “shadow AI use”, where individuals are incorporating AI into their work without official approval. The author suggests that companies should empower teams to experiment with AI and act swiftly to stay ahead in AI-driven work processes.
This article outlines ten notable B2B content marketing examples, highlighting strategies used by prominent brands. From Zendesk's customer-centric approach to Adobe's visual content creation, it emphasizes the power of community-building, thought leadership, and user-generated content. It also encourages brands to focus on authenticity, engagement, and valuable content creation to foster growth.
What to do when customers like your product and it’s growing, but it isn’t profitable.
Google Search Console sometimes flags things that actually aren't problems at all and are a waste of time to “fix.”
The U.S. Postal Service generates more profit than Exxon Mobil or Samsung.
Google is giving websites hosting first-person perspectives the ability to signal to the search engine how their data is structured. This is to help boost content visibility in search results. This feature follows Google’s reprioritization of user-generated web content over SEO-optimized “junk”.
TikTok is promoting longer-form videos to enhance income opportunities and user engagement to address challenges in creator monetization. This move attempts to mirror YouTube's revenue-sharing model, emphasizing the potential for creators to earn more and attract a wider audience through extended content, potentially redefining TikTok as an entertainment hub.
Conversion rates usually drop off after BFCM before they shoot back up before Christmas. To avoid burning spend, brands should increase ROAS targets, pause keywords and campaigns that only performed well for the holiday, and reset campaigns back to the pre-holiday setup.
Adding a sticky CTA to a mobile product page increased sales by 25% and revenue per visitor by 22% for a high-priced product. The brand had found that users’ single biggest objection to buying online was the inability to experience the product firsthand. Adding a sticky button with the text, “Start Your Risk-Free Trial,” gave users a clear next step and addressed the common user concern.
Most startups fall into the RAM (Random Acts of Marketing) trap when it comes to picking channels. It includes selecting channels without thinking about funnel or segment coverage, trying to launch every channel possible, or using the same KPI goals for all channels. This post covers tips on how to avoid the RAM trap.
Shapo allows you to collect and manage testimonials from a variety of sources and then showcase them seamlessly. It can import customer feedback from TrustPilot, Reddit, MailChimp, and more. The tool notifies you of newly added reviews and allows you to see everything in one place. It also enables you to show off your best testimonials on your website with customizable widgets.
This post shares 5 useful GPTs for marketers with ChatGPT Plus accounts. DesignerGPT creates simple website designs you can download and use immediately. Maestrix helps formulate a value proposition, brand message, and target market. Trending TikTok Hashtags Finder Tool generates hashtag suggestions for a given query.
Emotional marketing goes beyond making transactions - it’s about transformations. Key principles of emotional marketing include triggering specific emotions, utilizing storytelling, and analyzing consumer psychology.
A seasoned marketer reflects on common campaign mistakes. These include caring too much about things that are not relevant for consumers, losing conviction and making detrimental changes to the marketing strategy, and not giving enough time for a campaign to mature before shifting focus.
Amazon and Hyundai have launched a strategic partnership, which includes vehicle sales on Amazon.com in 2024. It promises a forward-thinking, customer-centric solution for the age-old challenges of car buying. This article explores what this means for consumers, as well as how it may reshape auto retail as a whole.
This post covers 5 KPIs to measure the effectiveness and efficiency of total marketing spend.
A collection of gift ideas for marketing leaders looking to delight their team after a big launch or as an end-of-year treat.
This piece analyzes how subscription media companies are facing challenges with slower customer growth, higher acquisition costs, and churn.
Nearly 80% of global online sales occur on a mobile device, but U.S. shoppers have been slower to adopt mobile e-commerce. Mobile is expected to overtake desktop for the first time this holiday season in the U.S., with more than half (51.2%) of spending online to take place on mobile.
Depositphotos put together its annual listing of emerging creative trends based on search queries among its community of 40 million users. Key visual trends include a global interest in street aesthetics, contrasting typeface combinations, atmospheric palettes, and a mix of 3D and 2D or sculptural XR projects in urban environments.
A construction materials company wanted to increase Google Ads spend without lowering ROAS. It noticed that different products achieved varying results within the existing PMax campaign, so they segmented it based on product performance. It then increased budget for over-performing products. This resulted in a 39% increase in revenue and 15% increase in ROAS, with an increased spend of 22%.
The Ostrich Effect is the tendency to avoid dangerous or negative information instead of confronting it head-on. This guide explains how this plays into marketing and buyer behavior. To account for this, brands should use humor to reframe sensitive topics, sell benefits while avoiding hot-button words, and help buyers visualize a better future.
Focusing on the power of a frictionless user experience, this post highlights the effectiveness of the "Try it yourself" CTA. It allows users to access an interactive demo or playground without hurdles like sign-ups. It also enables swift engagement with the product and surpasses traditional CTAs such as "Book a Demo" or "Sign-Up" for quicker user immersion.
Postnitro is an AI-powered tool to create engaging and eye-catching carousels for LinkedIn, Instagram, Facebook, or TikTok. The tool generates carousels based on inputted text, an article URL, or topic. It includes font, color, and branding customizations. Postnitro is currently in beta and is free to use.