Parse notes
2023 Wrapped stands to unite all of Spotify’s offerings in one unforgettable experience. It is live in 170 markets and 35+ languages. It’s also taken on a more prominent role in the Spotify app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more.
Google expanded the fields included in Organization structured data—it now supports name, address, contact information, and other business identifiers. This helps users find accurate details about your business or organization.
This post analyzes headlines from YCombinator startups and provides ways to improve copy. Tips include being careful with the choice of technical terms and being descriptive vs. inspirational.
A tech company was running CPC campaigns on LinkedIn, with the goal of driving website visits. The team found that campaigns with a CTR of more than 1% had 2-3x higher CPMs than the suggested bidding range. They switched these campaigns to impression-based bidding, which resulted in a 55% decrease in CPC and a 30% increase in conversions.
This article tackles methods to prevent emails from ending up in the spam folder, dismissing the myth of spam trigger words. Instead, it stresses the significance of a professional email address, authentication, low complaint rates, engaging content, clear sign-up expectations, segmented engagement, and legal compliance with the CAN-SPAM Act.
This report shares 41 detailed insights from companies dominating Google Search results right now, including what they’re doing to stay ahead of the competition. Examples include Nextdoor, Hearst, and WIRED.
A lot of Growth leaders have a comprehensive understanding of what is wrong within their organization, but they can’t get buy-in for their ideas. The “15%” and “plus 1 level” rule challenges you to think bigger than what you can individually change. Instead of thinking about your resources, think about the resources that are at the disposal of your boss (1 level higher). Then make a business case with an impact of at least 15% of that person’s P&L, which makes it large enough to be worth their time.
This article discusses "dark social," where content sharing occurs through private channels like DMs or private communities, making tracking and attribution challenging for marketers. Strategies suggested include using UTMs, social listening tools, engaging in social forums, and creating custom sharing pages.
In this interview, the Head of Organic Social at Crocs outlines shifts in social media marketing and skills crucial for social managers. With the industry's rapid evolution and its increasing significance, key skills include adaptability, ability with videos and data analysis, and empathy.
This article compares the business models of DTC brands like Warby Parker and Allbirds to retailer-distributed brands like P&G and Unilever.
This article guides through keyword mapping for SEO, emphasizing the process of grouping keywords, mapping them to pages, and taking specific actions based on their potential.
Tubefilter Charts is a weekly rankings column. Short-form channels remain well-represented, as this week’s most-watched YouTube channels include 39 channels that operate predominantly on Shorts.