Daily Edition · Page 11

THE DAILY INDEX

Technology, AI, software, security, crypto and business

GENERAL

TLDR Marketing

YOUTUBE OVERTAKES TV AS TOP SOURCE OF POLITICAL NEWS

YouTube is now the most-used individual source for political and election news in the US at 16.5%, narrowly ahead of TV news at 16.1%. Social platforms collectively lead traditional news sources 60% to 32%, while 61% of Americans trust independent news creators as much as professional journalists on political topics. Credibility depends more on reporting than credentials, with 67% saying the quality of the reporting matters more than formal journalism training. Publicly correcting mistakes is the strongest trust signal, with 86% saying it increases their trust in independent creators.

META CREATIVE ANALYSIS WITH CLAUDE

Analyze Meta ad creative performance by exporting daily ad data to a CSV and uploading it to Claude or ChatGPT. Generate 3 charts to track monthly creative churn, weekly production versus hit rate, and spend share from ads under 30 days old. Use 20-30% monthly churn and a 10-15% hit rate as benchmarks. If older ads still drive significant spend or hit rates fall while production stays flat, refresh creative before performance declines.

HOW TO FIND OUT WHO GEMINI CITES FOR YOUR QUERY, AND WHY IT ISN'T YOU

Gemini's citations shift between runs, so a single answer says little about which pages it actually relies on. This free checker asks Gemini the same question 5 times with Google Search grounding on, then counts how often each source and claim comes back. It compares the recurring claims with a page's raw HTML, labels each one as stated, touched, or missing, and turns the biggest gaps into suggested edits using wording from cited pages.

HOW BRANDS ARE SKIPPING GEN Z

Brands can stay relevant without chasing Gen Z trends or trying to look young. Older consumers offer greater spending power and less competition for attention. Tactics include creating distinctive mascots and featuring diverse ages and skin types. Brands can also control their retail experience and design products for everyday use. Choosing relevant celebrities and highlighting scientific expertise can build credibility without relying on influencers.

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