META CREATIVE ANALYSIS WITH CLAUDE

Summary from the TLDR Marketing newsletter

Analyze Meta ad creative performance by exporting daily ad data to a CSV and uploading it to Claude or ChatGPT. Generate 3 charts to track monthly creative churn, weekly production versus hit rate, and spend share from ads under 30 days old. Use 20-30% monthly churn and a 10-15% hit rate as benchmarks. If older ads still drive significant spend or hit rates fall while production stays flat, refresh creative before performance declines.