HOW BRANDS ARE SKIPPING GEN Z

Summary from the TLDR Marketing newsletter

Brands can stay relevant without chasing Gen Z trends or trying to look young. Older consumers offer greater spending power and less competition for attention. Tactics include creating distinctive mascots and featuring diverse ages and skin types. Brands can also control their retail experience and design products for everyday use. Choosing relevant celebrities and highlighting scientific expertise can build credibility without relying on influencers.