YOUTUBE OVERTAKES TV AS TOP SOURCE OF POLITICAL NEWS

Summary from the TLDR Marketing newsletter

YouTube is now the most-used individual source for political and election news in the US at 16.5%, narrowly ahead of TV news at 16.1%. Social platforms collectively lead traditional news sources 60% to 32%, while 61% of Americans trust independent news creators as much as professional journalists on political topics. Credibility depends more on reporting than credentials, with 67% saying the quality of the reporting matters more than formal journalism training. Publicly correcting mistakes is the strongest trust signal, with 86% saying it increases their trust in independent creators.