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TLDR Design

LEAKED LETTER SUGGESTS JAGUAR'S DESIGNERS WEREN'T HAPPY WITH REBRAND

A leaked letter from Jaguar's internal design team revealed concerns over the brand's controversial decision to ditch its iconic logo during its 2024 rebrand. It criticized the outsourced project for disconnecting from the company's narrative. Jaguar has defended the process, saying it is part of the creative growth process. The bold overhaul has divided opinions among designers and enthusiasts.

AUSTRALIAN UGG-BOOT MAKER FORCED TO REBRAND AFTER TRADEMARK BATTLE WITH AMERICAN RIVAL

The Australian company “Ugg Since 1974” has rebranded to “Since 1974” for international markets following a lawsuit by Deckers Outdoor Corporation, the US owner of the “Ugg” trademark in over 130 countries. “Ugg” is a generic term for sheepskin boots in Australia, but Deckers has trademarked the term globally. The situation has sparked debate over cultural heritage and brand ownership.

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