AUSTRALIAN UGG-BOOT MAKER FORCED TO REBRAND AFTER TRADEMARK BATTLE WITH AMERICAN RIVAL

Summary from the TLDR Design newsletter

The Australian company “Ugg Since 1974” has rebranded to “Since 1974” for international markets following a lawsuit by Deckers Outdoor Corporation, the US owner of the “Ugg” trademark in over 130 countries. “Ugg” is a generic term for sheepskin boots in Australia, but Deckers has trademarked the term globally. The situation has sparked debate over cultural heritage and brand ownership.